Duration: 4.5 hours, 8h30-13h00. Individual consultation sessions are split into two 2 hour sessions.
Content: Understanding Facebook for Business, how to maximise your page and use Facebook to increase sales/interest.
Requirements: Delegates have to attend Social Media Strategy before this workshop.
(Note: not all businesses are suitable for Facebook Marketing, but this will be decided during Social Media Strategy)
Outcome: This workshop helps delegates understand Facebook for Business, the components of a good page, and how to use your posts to generate more business or interest. We will also look at sponsored posts and boosting posts (paid advertising) and the huge benefits of this relatively cheap form of marketing your business to the right audiences.
Notes: Delegates can follow the demonstration by using their own Facebook page, make changes, try out features, etc. Using your actual pages helps to familiarise you with the platform, and you will walk away with at least some positive changes to your pages. You will have enough knowledge and understanding to complete your profiles on your own after the workshop.
