Everyone says you “have to be on LinkedIn”, you get invitations from people you have never met and probably never will, and you don’t understand what you have to do on LinkedIn once you have completed the sign-up form! You’re not alone! A lot of professional people have a LinkedIn profile but few know the secrets of making it work for them.
Most people think social media is another way of shouting to your potential customers about how good your product/service is and what the benefits are for them – similar to writing content for an advert or brochure. This will get them nowhere on social networks and often damages their online reputation, doing more harm than good.
When I first met Joanne* and she heard what I did for a living, her first words were: “I’d love to learn how to use social media for my business, but where must I find time for it in my schedule?”. Largely due to popular belief and some stories about addiction in the media, many now believe that social media takes too much of your time to get involved in it at all.